A few strange things happened when I went to Walgreen’s the other night.

I made it to the front counter without a pint of Bluebell ice cream.

An employee I barely know suggested I get “an extra girlfriend who speaks Spanish” to help me on my quest to learn the language.

And something caught my eye in the checkout line. A glossy yellow magazine with a cover and headlines that stood out from all the rest.

Cosmopolitan is at it again.

Even though I’m well outside the magazine’s target demographic, I found myself sucked in while I waited to check out. The headlines intrigued me, and when I left the store, I left wondering…

How does Chrissy Teigen “keep it hot?”

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Is your product or service positively charming?

Not sure?

Well get comfortable, pour yourself an Old Fashioned, and get ready to charm your customers like Don Draper.

It’s simpler than you might think. But it can be a little scary; you have to shatter any illusions of perfection and show customers they’re dealing with a human.

What a Train Wreck of a Character Can Teach You About Charm

Even if you don’t watch the TV show Mad Men, you’re probably familiar with Don Draper. He’s one of the most charismatic characters on television right now. And in a cast full of engaging personalities, he stands out above the rest.

Why’s he so memorable?

He’s a creative director at a fictional advertising agency on Madison Avenue. But that’s the boring part. What’s more interesting is Draper’s mysterious past, endless line of lovers, and penchant to get drunk and take two-hour naps in the middle of the workday.

His character is incredibly complex. Watching him is watching a living, breathing train wreck. But when it’s time to pitch an important client or deliver on a big idea, he pulls himself together and comes through… charming the pants off everyone around him in the process.

How is he able to do this? Why is this disaster of a man so effective in getting people to buy in to his ideas and do what he wants? Let’s take a look at how he does this. You’ll find out Draper’s secret and how you can apply it to charm more customers…

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Just a quick update today: I’ve moved domains!

http://coreyjpemberton.com is now http://www.copyarc.com. If you tried to navigate to my Corey J. Pemberton site, you should find yourself at the Copy Arc URL instead.

This was my first attempt to do a 301 redirect for WordPress. Everything looks like it’s working fine on my end. But with that being said, I’m learning this tech stuff as I go. So I’d appreciate any and all feedback about how the new site looks and whether you’re having any navigation issues.

I’m really excited about this new domain. There are a million digital marketing blogs out there, and 99% of them are wasting all of our time rehashing the same generic advice.

You won’t find that here. The content at Copy Arc will focus on how to combine storytelling with marketing strategies to make your website more profitable. Good storytelling is one of the most powerful tools in any marketing arsenal, and there’s a gap in quality information about this topic.

If you’re interested in why I decided to focus on the storytelling angle and how I came up with the Copy Arc brand, check out the revamped About page.

That’s all for now, but stay tuned. Big changes and fresh content coming soon!

Photo Credit: TheMuuj via Compfight cc