About Corey Pemberton

http://www.copyarc.com

Posts by Corey Pemberton:

The Number One Reason Why You Shouldn’t Hire a Copywriter

hire a copywriter

Knowing when you shouldn’t hire a copywriter is just as important as knowing when you should.

If you don’t want to throw your money away, It’s probably even more important.

Skilled copywriters can spin words into gold. They can turn a trickle of sales into a torrential downpour of leads, customers, and new opportunities.

But as “magical” as we can be, there’s one thing that not even the best copywriter in the world can help his clients overcome…

In these situations, clients get frustrated when the copywriter they hired doesn’t deliver like they hoped. They waste time and money playing with words when they should be focused on something else. Something much more important.

Keep reading to see exactly what I mean… and how you can avoid it.

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The Difference Between Copywriting and Content Marketing: More than Just Splitting Hairs

difference between copywriting and content marketing

What’s the difference between copywriting and content marketing?

Is there one?

And most importantly, why should you care?

Yes, there’s a difference. And yes, you should care.

Dispelling the copywriting vs. content marketing confusion will help you figure out how to get the most bang for your buck. You’ll find out which services will be the best fit to achieve your goals and grow your business.

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What’s The Cost of Hiring a Copywriter? Here’s What You Need to Know

cost of hiring a copywriter

What’s the cost of hiring a copywriter?

If you’re looking to turn more of your traffic into happy customers, that’s probably one of the first things that comes to mind.

Unfortunately, it’s also a question not many copywriters are eager to address. Most of them aren’t upfront about different price ranges, structures, and the potential upsides and downfalls to each.

But you deserve an open conversation about this stuff. I‘m a firm believer in giving you as much information as it takes for you to feel comfortable deciding which copywriter to hire (if you choose to hire a copywriter at all) and how much you agree to pay.

That’s what this post is designed to address. Whether you end up working with me, someone else, or doing it all on your own, you’ll have the tools to make the best choice for you and your business right now.

Ready to dig in? Let’s get started…

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Education as Marketing: The Huge Mistake Most People Make

education as marketing

Are you familiar with Reddit?

It’s a wildly popular social bookmarking site. You can interact in different user-created areas called “subreddits” based on your interests. People post links and content, and users vote what the best stuff is (usually memes and funny cat photos).

Reddit can become an enormous time sink (seriously, don’t go there unless you have a few hours to kill at an airport or something), but there’s an important marketing lesson there too.

One of the most popular subreddits is called “Explain Like I’m Five.”

This is what your prospects want from your content. They might not come out and say that, but it doesn’t make it any less true.

You probably aren’t doing this as well as you should be. How much of your marketing materials – the content you spend tons of time and money creating – is sailing right over your prospects’ heads?

And more importantly, what can you do about it?

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Marketing Funnel Design for Fun and Profit

marketing funnel design

You have to spread the word about your business and convince people to buy your stuff if you want to succeed. That much is apparent no matter your industry.

But how do you do it?

How do you know when to push for the sale and when to play it cool? An aggressive, used-car salesman approach costs you customers, but so does being too timid.

Terrible (or Non-Existent) Marketing Funnels: Par for the Course

Done right, marketing funnels create the perfect amount of motivation to turn traffic into buyers. Many businesses don’t have one. They publish a blog post every now and then, slap on an email opt-in form in a remote corner of their website, and call it a day. The rest of their time it’s sell, baby, sell.

Most businesses that do use marketing funnels aren’t using them effectively. Maybe they see what someone else is doing and copy them, but they don’t give marketing funnel design the attention it deserves.

They don’t customize their funnels to suit their specific situation, which costs them customers…

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