Writing Engaging Blog Content (Even If You Don’t Have a Clue)
Getting people to your website is just the first step.
Unless you’re using a bargain bin business strategy (undercutting everyone on price isn’t a sustainable option for most of us), you have to give visitors other reasons why they should choose you instead of your competitors.
A lot of people have company blogs, but they don’t have a clue how to use them effectively. Most company blogs do more harm than good. They’re something to cover up instead of showcase. Above all else, they’re a colossal waste of time and money.
Good company blogs are rare, but they bring you readers and legitimacy. Captivate people with your blog, and you’ll have a much easier time getting them to like, trust, and buy from you.
How do you make your blog work for you instead of against you? How do you get people to read and come back eager for more?
It all comes down to writing engaging blog content…