Writing for The Web? Here’s How to Make It Sell
Ads are everywhere now.
Billboards. TV. Mailboxes. Unknown callers on your cell phone (always at dinner). Some are entertaining. A few of them persuade. And none of them are wanted.
People do what they can to ignore them. There are thousands of other ways for them to occupy their attention if your message doesn’t hit all the right buttons.
The pressure is even higher on the web.
But it’s still possible to write convincing copy online, if you keep the following considerations in mind…