About Corey Pemberton

http://www.copyarc.com

Posts by Corey Pemberton:

The Bruce Lee School of Business Promotion

I’ve been in a bit of a martial arts kick lately.  No pun intended.

Seriously considering joining a school after I do some more research.

Anyways, my current fascination is Bruce Lee.  The more I learn about the guy, the more I realize he was SO much more than just a really ripped martial artist.

He had a lifelong obsession with philosophy, collecting hundreds of books from different authors and time periods.

All his studying led him to the conclusion that no single philosophy was complete…

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But “Mr. X” Made Me Do It!

I was listening to the Joe Rogan Experience podcast the other day.

Something… interesting came up.

Joe mentioned one of the threads on his forum that caught his eye.

It was about a mixed martial arts instructor/entrepreneur trying to sell spots to a business seminar… a copywriting seminar to be precise.

My ears pricked up… but it was impossible to mentally prepare myself for the business insanity that would unfold…

The seminar this guy was promoting was one of those 3-day weekend deals in Vegas.

Hmm… I thought.  Now, I have a healthy skepticism for all things Vegas, but this didn’t sound TOO fishy…

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The Imminent “Mainstream” News Apocalypse (and What it Means for Your Business)

Do you still watch the mainstream news?

I went on a “media diet” (inspired by a suggestion from Tim Ferriss’ excellent book The 4-Hour Workweek) about a year ago.

What began as diet has become a lifestyle.

I worry less about world events that are out of control.  I probably trust my neighbors more than I used to.  And my faith in humanity in general is a bit stronger now.

Occasionally, I’ll tune in to a select few podcasts and online sources to scratch my itch to keep informed.

Feels better this way.

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The Amy’s Baking Company PR Disaster (Or, How NOT to Turn the Entire Internet Against You)

The internet’s full of what I like to call “bad car wrecks.”

Awkward moments that would’ve went unnoticed in the pre-online days become objects of digital fascination to satisfy our morbid curiosity.

For the past month or so, the firestorm surrounding Amy’s Baking Company has been my favorite flavor du jour.

"Wise men learn from others' mistakes." Well, here's NOT how to do good PR!

“Wise men learn from others’ mistakes.” Well, here’s NOT how to do good PR!

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The Easiest Way to Avoid Your Prospects’ Trash Cans and Spam Filters

If you have something to sell (and I’m assuming you do if you’re reading this), the odds are stacked against you.

Your prospects are exposed to thousands of selling messages a day.  That’s exponentially more than at any other time in human history.

There’s an all-you-can-eat buffet of mindless media and entertainment to distract people if they aren’t captivated by what you have to say.

And, if that wasn’t bad enough, people are busier than ever before. That busyness has an inverse relationship with the length of their attention spans.

Do you have to accept these trends as “the way things are?”

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