About Corey Pemberton

http://www.copyarc.com

Posts by Corey Pemberton:

Russian Special Forces Training… for Your Marketing?

Dear Friend Comrade,

I want to talk to you about something today that will make your wallets strong.

Strong like bear.

Now that I’ve got a few obligatory stereotypes out of the way (might throw in “vodka” later), where were we . . . oh yeah . . . Russian special forces training.

As far as physical training goes, I’m partial to bodyweight exercises.  You don’t have to force yourself to go to the gym and struggle to find open (and sweaty) machines.  They’re easy enough for beginners but you can modify them to make them insanely difficult.  You can do them practically anywhere.

Oh yeah.  And they’re free.

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The Zen of White Space and Writing Better Copy

I want to talk to you this evening about a very special lady.

She doesn’t think much of herself.

Actually, she thinks she’s a bit of a nerd.

You’ve seen her thousands of times but she has one of those faces that make her . . . blend in to the background.

I’m sure you know what I mean . . .

Well, this humble little lady is actually a stunner.  You just need to look at her in a different light.

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On the Perils of Ignoring Pre-Flight Safety Instructions

Did you survive tax day?  I sure hope so!

Anyways, I traveled last weekend for a friend’s wedding.  An exhausting weekend, but a ton of fun for sure.

If you haven’t read my prior post about it, you can check it out here.

And of course I got hit with the Terrible Trifecta of TSA screening, flight delays, and screaming babies.

Traveling . . . you know the drill.

There were those standard pre-flight safety instructions on every leg of my trip, too.

You know those?  Where the flight attendants talk to you about exit rows, seats that transform into floatation devices, and oxygen masks?

Well, something about the oxygen mask spiel caught my attention this time around.

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Tax Day Apocalypse: Psychological Reframing at the IRS?

If you’re reading this in the U.S., I don’t have to go into detail about why today (April 15th) is one of the worst days of the year.

If you’re somewhere else in the world, suffice it to say the Ides of April™ is the deadline to file your paperwork for . . . federal income taxes.

Tough love from Conan...

Tough love from Conan…

Last-minute Larrys (the same guys you find packing the shopping malls on Christmas Eve) scramble to meet the deadline…

Accountants on the verge of tears power through piles of paperwork on Red Bull wings and dreams of a huge payday…

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Open Bars, Product Creation, and You

I’m going to a buddy’s wedding this weekend.

Just got done doing the typical, cutthroat jostling for a window seat that goes on in these Southwest flights.  (I succeeded, by the way.)

Anyways, I’m in the groom’s party.  Which means there’s going to be a lot of picture taking, standing around, and generally appearing to be more important than we really are.

Since my friend and his fiance are Catholic (there’s a foot and a half height difference between them, by the way . . . awesome!), I imagine there’s also going to be a healthy amount of drinking going on, too.

We Catholics do love to indulge in the sacrament every now and then.

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