“My name’s Corey, and I’m a narcissist…”

Now’s the part where we go around the room, share our afflictions, and let those tears flow.

No?

All right. Maybe next time then. I’ll bring the tissues.

You know, I don’t think a little narcissism is uncommon at all. It’s just part of the human experience.

Think of how you read books and watch movies…

You imagine what you would do if you were in the character’s shoes.

You imagine how it would feel to go through what they’re going through.

That’s why post-apocalyptic shows like The Walking Dead are so popular. Because none of us have ever seen an apocalypse (let me know if you have), we’re left wondering what we would do if one went down.

It’s natural to want to rave about your awesome products and services. Especially if you built them from scratch.

But there’s a problem…

The people you want to become customers are a wee bit narcissistic too.

They want to know what’s in it for them.

If they can’t relate to what’s on your website—if they can’t mentally insert themselves into the narrative and make themselves the hero—they’ll find somewhere else where they can.

(Usually, one of your competitors…)

Your business is all yours…

Except your business website. That’s for the people you want to become customers. 100%.

Too many businesses forget this. They let their narcissism trump their prospects’ narcissism. That’s why they lose.

You’re better than that!