Do you watch Game of Thrones?

This HBO show, based on George R.R. Martin’s A Song of Ice and Fire novels, has become a worldwide phenomenon.

As you might expect with anything HBO, Game of Thrones is full of violence, nudity, and political intrigue. Oh yeah… and dragons.

Anyway, George R.R. Martin is kind of, for lack of better words, sadistic. No one is safe—especially the characters you grow to love. The unpredictability is one element that makes it such a great series.

That’s what the quote from the subject line of this message is about. Tyrion Lannister, one of my favorite characters in the series, said that line in a recent episode. I felt sick to my stomach. And wondered which character the writers would kill off next.

That quote got me thinking…

Ideas of fairness and justice just aren’t suited for online business. They’re better off in the courtroom.

So if you’re “looking for a fair trial” from your prospects, now’s the time to stop.

The cold, hard truth:

People are cynical, especially online.

They’ve been burned in the past. They’re going to take that out on you.

There are a million other websites they can visit if yours doesn’t hold their interest.

They consider you a scammer or the equivalent of an alleyway dice player. In their eyes, you’re guilty until proven innocent.

You can accept this and do everything in your power to deliver a credible, compelling experience.

(Or you can do what I did and waste 6 months wishing things were different…)

The choice, as always, is entirely up to you.

If you watch/read Game of Thrones and are as obsessed as I am, email me. I’m always down to chat about that series!